Airtel Uganda and Trace Africa have joined hands to celebrate African Music excellence and digital empowerment.
The partnership comes ahead of the Africa Trace Awards to be held in Zanzibar between February 24 and 26.
The awards will also culminate the Airtel #SmartaWithData campaign, an initiative to enable customers to make informed decisions about their data usage habits.
Airtel Africa earlier this year collaborated with three internationally renowned African artists, Fally Ipupa (Democratic Republic of Congo), Diamond Platnumz (Tanzania), and Simi (Nigeria) to engage customers on how to enhance their digital experience by making the most of their data bundles.
Dennis Kahindi, Director of Home Broadband, Airtel Uganda emphasized how the #SmartaWithData campaign aligns with Airtel’s mission to bridge the digital divide by providing affordable and reliable data solutions, enabling young creatives, entrepreneurs, and digital consumers to maximize their online experiences.
“In Uganda, this collaboration is particularly important. We know that data access is not just about staying connected but also about unlocking opportunities. Whether you are an artist sharing your music with the world, a young entrepreneur running an online business, or a student expanding your knowledge, Airtel is here to ensure that you get the most out of your data experience,”Kahindi said.
The Trace Awards will serve as a vibrant platform to celebrate African music, creativity, and culture, bringing together top artists and industry players from across the continent.
