KCB Bank Uganda has taken its savings and financial inclusion campaign to communities across the country as it seeks to encourage more Ugandans to adopt regular saving and use formal financial services.
The bank’s “Kyaddala ne KCB, Season 2” campaign, which runs from July 1 to October 31, 2026, has already moved through parts of eastern and northern Uganda and is expected to continue to western Uganda before reaching communities in Greater Kampala.
The campaign is designed to take financial education and banking services closer to people instead of relying mainly on customers visiting bank branches.
KCB teams are engaging market vendors, boda boda riders, shopkeepers, young people and other community members at their places of work and in neighbourhoods.
The activities include financial literacy sessions, guidance on digital banking and support for people who want to open or reactivate bank accounts.
The bank says the campaign is intended to make saving and access to financial services easier for people who may face challenges accessing traditional banking services.
Under the campaign, students and young entrepreneurs who open KCB Bolt Accounts will have maintenance fees waived for the duration of the campaign.
Parents who open KCB Cub Accounts for their children will receive life insurance coverage as part of the account package, at no additional cost, according to the bank.
Customers whose accounts have become inactive or dormant can also reactivate them and, after transacting, access free transactions and medical insurance benefits under the campaign.
The bank is also encouraging new customers to begin using digital banking. Customers who are new to the bank and make their first transactions through the KCB Mobi App or by dialing *244# qualify for weekly draws for airtime and data bundles.
Noela Byuma, KCB Bank Uganda’s head of marketing and communications, said the campaign was aimed at making financial inclusion more practical by taking banking services and information into communities.
“Kyaddala ne KCB is about delivering the practical value of true financial inclusion and literacy directly to where Ugandans live and work,” Byuma said.
She said the bank wanted customers to have access to practical financial tools, digital banking support and incentives that could encourage them to save and transact regularly.
“By equipping communities with real financial tools, hands-on digital support, and rewarding everyday banking with benefits like fee waivers, insurance coverage, free airtime, and data, we are transforming saving into a rewarding lifestyle,” she said.
The campaign builds on the first edition of Kyaddala ne KCB, which ran for four months from July to November 2025.
The bank says the first campaign provided a foundation for the second edition, with the latest drive placing greater emphasis on taking financial services and education directly to communities.
KCB Bank Uganda is using the campaign to promote the idea that financial inclusion goes beyond simply having a bank account.
It also involves understanding how to save, make payments, use digital banking services and access financial products that meet individual and family needs.
The campaign comes as banks and other financial institutions continue to encourage Ugandans to participate more actively in the formal financial system.
For many small businesses and households, regular saving can provide a way to plan for future expenses, deal with unexpected financial needs and build access to other financial services.
The nationwide activation is scheduled to continue until October 31, giving the bank several more weeks to engage communities in different parts of the country.
