Uganda’s missions abroad will have a steady supply of Uganda Waragi thanks to Uganda Breweries Limited (UBL).
The firm signed a five year Memorandum of Understanding with the Ministry of Foreign Affairs to supply Uganda Waragi and other locally made products.
UBL Managing Director, Andrew Kilonzo, welcomed the move noting that it signals the public sector commitment to collaborative efforts with the private sector in promoting the manufacturing industry both at home and abroad.
“This is a great opportunity for us as a brewery to exhibit our rich, authentic Ugandan brands on an international scale that also has the great benefit of bringing in monetary value for both Uganda Breweries and the Government of Uganda. The partnership will also promote trade and industry and grow Uganda’s hospitality and tourism sector,” Kilonzo said.
Under the deal, UBL will provide stipulated sampling products on a quarterly basis for stakeholder and diplomatic engagements and enable the brewery to brand and showcase products at mission and headquarters events.
Vincent Bagiire, the permanent secretary in the ministry of Foreign Affairs said the MoU was a big step in ensuring that Ugandan products are availed to guests at events.
“One of the mandates of the Ministry of Foreign Affairs under the Economic and Commercial Diplomacy program with our missions abroad is to facilitate bilateral trade between countries and to find markets for our country’s products,” Bagiire said.
