UTB to spend Shs 1.9bn on influencers, TV stations to market Uganda in 2026
Uganda Tourism Board (UTB), the government body responsible for marketing Uganda, has asked for Shs 1.97 billion in the coming financial year to engage influencers, opinion leaders, and market the country on international TV stations like BBC and CNN. The request is contained in the ministerial policy statement for the Ministry of Tourism, Wildlife, and…