Consumer rights group wanted African Queen to stop calling itself “No. 1 Distributor.” It lost the case
On its vehicles, billboards, and advertisements, African Queen Limited, a distribution company, refers to itself as the No. 1 Distributor of goods in Uganda. It turns out that not everyone is happy about this claim. Adlegal International, a consumer protection body, says this amounts to deceptive advertising. So early this year it decided to register…