President Museveni has pledged Shs5 billion to organised content creators, urging young Ugandans to play a central role in the country’s push to eradicate poverty.
Museveni, accompanied by the First Lady, Janet Kataaha Museveni, hosted the second edition of Jazz with Jajja at his Kisozi farm in Gomba.
The event brought together content creators, journalists, digital entrepreneurs, and social media influencers for a discussion on economic transformation and national values.
Before the formal dialogue, the president led participants on a tour of his farm, showcasing his herd, including Ekyigondo, now numbering more than 700 cows that originally belonged to his late mother for ghee production.
He emphasised preserving family legacy and passing it to future generations.
The Ranch Edition, coordinated by Natasha Museveni Karugire, followed the inaugural gathering held on January 4, 2026.
Responding to a request from YouTuber Isaac Katende, popularly known as Kasuku, on formal collaboration between digital influencers and the government, Museveni described online promotion as a modern form of advertising.
“In the past, companies spent money on television and radio advertising. Now operators are using social media as an easier way of communication to package and present products,” he said. “If you are organised, we shall support you.”
Museveni said about 70% of Ugandans had joined the money economy, leaving 30 percent to be integrated.
He urged youth to utilise the Parish Development Model, Emyooga, and other government funds, noting that Shs100 million is injected annually into each parish.
“For the creatives, we are going to put money in your SACCOs,” he said, adding that science and technology remain central to transformation.
Janet Museveni urged young people to embrace their identity and reject divisions based on tribe or religion. She defended the competency-based curriculum, saying it encourages critical thinking and active learning.
“When you educate a person properly, you liberate your country,” she said.
Among participants, entrepreneur Jackie Arinda, who markets coffee through TikTok, X, and Instagram, welcomed the engagement but called for support in emerging technologies such as artificial intelligence and drone systems.
